Saturday, October 10, 2015

TOW #5 - Moms Demand Action

            This image is protesting the gun laws in America. The child on the left is holding a Kinder Egg; something that has been banned in this country, while the child on the right is holding a deadly weapon that is perfectly legal. This advertisement was created by Moms Demand Action For Gun Sense In America; a group of everyday people who want to protect their children and the rest of the population.
            The audience of this image is other everyday people. If Moms Demand Action could rally enough people, then maybe the gun laws could be changed.  This piece came out in response to the gun laws of our country. These laws upset a great many people, and this group is looking to do something about it.
            This piece uses juxtaposition, as there are two objects side be side, one of which is legal, and one object that is not legal. This use of a rhetorical device helps the organization achieve their purpose because it makes viewers think about what it is that they are seeing. By putting a small, minor object next to a large assault rifle, the audience can begin to understand the magnitude of the situation.
            The author’s purpose here is to protest the American gun laws. Obviously, this single image did not change an American law, but I do think that the organization achieved their purpose. Their purpose was to alert viewers of the danger of guns, as well as the irony of the fact that they are legal, but Kinder Eggs re not legal.

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