TOW #24 - UN Women Ads

            This image displays the continued problem of gender inequality. The text displays a real Google search. It is part of a series of images created by the United Nations. With these images, the UN aims to show people a serious worldwide problem, and hopes that it will one day be fixed. The United Nations is an extremely credible source. Many nations are members of the UN, and together they work to make the world a safe and happy place.

            The collection of images was created in 2013, reminding people that, while progress has been made to lessen gender inequality, we still have not reached a perfect balance. This audience is the entire world population. There are acts every person can do to increase gender equality in their life.

            An important strategy is that the Google search was a real search, and those auto-fill responses were the ones that came up. This goes to show people who think that there is no need for the feminist movement are not necessarily correct. The effect of the Google search leaves people slightly horrified, and inspires them to make a change.

            The author’s purpose was to give further inspiration to the feminist movement. The author wanted it to be clear that there are many people who don’t think men and women should be equal. I think the purpose was achieved. As a picture is worth a thousand words, it is clear to see that there are people who do not view all genders as equals, and that needs to change.